Brand Film
Clinical-stage radiopharmaceutical company, Australia
AdvanCell wanted to feel different from the pharma brands they'd grown up alongside. They're developing targeted alpha therapies for cancers that currently can't be treated, so the science is incredible. The hard part was getting that across to people outside the lab.
I directed and produced the brand film that now leads their website. We went for a tone that felt warm and human while still carrying the weight of what they do. The film focuses on the people and the purpose behind the science, so it speaks to investors, partners and patients.
Role: Director and Producer (concept, shoot direction and edit oversight) Live at advancell.com.au