Content Direction
Global engineering and professional services firm
I lead creative direction and content strategy for Worley on LinkedIn, one of the platform's biggest engineering channels with more than a million followers. I work closely with senior leaders, subject matter experts and marketing teams around the world, taking content from first idea through to production and the final post. That includes campaigns, thought leadership, events, sustainability stories and big brand moments.
The work mixes static design, motion graphics, video and photography. The challenge is taking very technical subject matter and making something that feels human, is easy to follow, and is worth stopping for in a busy feed.
Role: Creative Direction, Art Direction, Content Strategy and Production Oversight
