Photography & Creative Direction
Philanthropic foundation, Australia
Macdoch Foundation is working towards a fairer food future, funding partners in agrifood, sustainability and rural communities across Australia, the UK and the US. For their website relaunch I led the photography and creative direction. The brief was imagery that felt warm, grounded and purposeful, without falling into the usual charity look.
Those photos now run right across the site and set the tone before anyone reads a word.
Role: Lead Photographer and Creative Director (shoot direction, art direction, image selection and editing) Live at macdochfoundation.org
