A selection of work from inside large, complex organisations — where the brief is rarely simple and the audience is rarely one person. The projects here span long-form documentary direction, global brand rollouts, and ongoing content strategy for one of the world's largest engineering audiences. The common thread is finding ways to make technically rich, high-stakes subject matter feel compelling to the people it needs to reach.
Future Legacy Series - Worley
A 50 year documentary series for a global engineering and professional services brand.
Directed a multi-part documentary series commissioned to mark a major organisational milestone. The project involved coordinating interviews with over 100 contributors across global offices. Managing on-site and remote shoots across multiple countries and time zones. The series became the centrepiece of a global brand refresh rolled out across 44 countries, serving as both a storytelling vehicle and a cultural anchor for the rebrand. The finished work is live at worley.com.
Role: Director / Creative Lead — concept, production management, content direction, post oversight
Content Direction - Worley
Global engineering and professional services firm
Creative direction and content strategy for one of LinkedIn's largest engineering channels, with an audience of over one million+ followers. Working closely with senior stakeholders, subject matter experts, and global marketing teams, I oversee the ideation, production, and creative execution of content across campaigns, thought leadership, event coverage, sustainability storytelling, and brand moments.
The work spans static design, motion graphics, video, and photography. Balancing the demands of a highly technical subject matter with the need to create content that feels human, accessible, and worth stopping for in a feed.
Role: Creative Direction, Art Direction, Content Strategy, Production Oversight
Brand Film — AdvanCell
Clinical-stage radiopharmaceutical company, Australia
AdvanCell came with a clear ambition: to feel different to the pharma brands they'd grown up alongside. For a company working on targeted alpha therapies for untreatable cancers, the science is extraordinary — but the challenge was making it feel that way to an audience beyond the lab.
I directed and produced the brand film that now leads their website, working to find a tone that was warm and human without losing the weight of what the work actually means. The result is a film that leads with people and purpose rather than pipelines and patents — positioned to resonate with investors, partners, and patients alike.
Role: Director, Producer — concept, shoot direction, edit oversight Live at advancell.com.au
Photography & Creative Direction - Macdoch Foundation
Philanthropic foundation, Australia
Macdoch Foundation works toward a fair food future — funding partners across agrifood, sustainability, and rural communities in Australia, the UK, and the US. For their website relaunch, I led the photography and creative direction, building a visual language that needed to feel warm, grounded, and purpose-driven without slipping into generic charity aesthetics.
The imagery now lives across the site, doing the work of communicating values before a single word is read.
Role: Lead Photographer, Creative Direction — shoot direction, art direction, image selection and edit Live at macdochfoundation.org
