About

I'm Rodger — a creative leader based in Brisbane with over a decade of experience across art direction, campaign strategy, video, and brand.

I've spent my career working across both ends of the creative spectrum: agency-side, where the pace is fast and the briefs are broad, and in-house, where the work goes deeper and the stakes feel more real. A significant part of my work has been inside large, complex organisations — translating genuinely difficult ideas around energy, sustainability, and infrastructure into content that actually connects with people. It's the kind of environment that sharpens your instincts fast.

What drives me is the intersection of strategy and craft — understanding not just what looks good, but why it works. I'm most at home in environments where creative has a seat at the table and where the work is expected to do something meaningful, not just look nice.

If you'd like to see more work or have a conversation, I'd love to hear from you.