There’s this print ad I kept seeing in inflight magazines about padded shoes for men as a solution to become more attractive.  I hated the ad because of how annoying the art was, and how sexist the idea is.  However I did find the angle interesting.  Selling what it essentially is self-confidence for the self-conscious.

I decided to make the print more enjoyable as well as campaigned it.



Tinder – programmatic advertising to men who don’t include their height in their profile.