There’s this print ad I kept seeing in inflight magazines about padded shoes for men as a solution to become more attractive. I hated the ad because of how annoying the art was, and how sexist the idea is. However I did find the angle interesting. Selling what it essentially is self-confidence for the self-conscious.
I decided to make the print more enjoyable as well as campaigned it.
Tinder – programmatic advertising to men who don’t include their height in their profile. 